Template
Weekly content refresh queue template
A lightweight content operations workflow for finding pages that need updates before rankings decay.
When to run it
Run this once a week after Search Console data has settled. The best candidates are pages with impressions still present but clicks or click-through rate declining.
Refresh checklist
The update should improve the page, not just change the date. Add current examples, remove stale tools, tighten the answer near the top, and link to newer related pages.
- Refresh facts, screenshots, pricing notes, and tool names
- Add one direct answer block near the top
- Add internal links to newer relevant pages
- Keep the original URL unless there is a strong reason to change it
